Once a business has decided to build a website, it has an important decision to make before even thinking of the design process: choosing a name.
In our digital age, domain names have become online property. It is the virtual storefront where owners conduct business and where potential customers will browse and shop.
Domain names provide identifiable addresses for Internet users to easily locate a business’s website rather than using a string of numbers, or the IP address. No two domain names are ever the same, so staking your business’s claim can be a daunting process and, inevitably, many questions arise:
“Do I have to buy the same domain name as my registered business name?”
“Which domain extension would be best for me?”