Seeds To Sew is a non for profit that specializes in providing funds to under served women in Kenya for education purposes. Women in Kenya are taught to sew an assortment of products. Each seamstress’s products are labeled with their info. The products are sent to the United States to be sold in the Seeds To Sew shop. The profit for each product sold is sent back to the seamstress who sewed the product, allowing them to be able to afford education and improve their quality of life.
Seeds To Sew needed an affordable way to digitally market their website. Besides their physical store, e-commerce makes up a portion of their sales. Thus they needed a partner that could allow them to grow and help as many people as possible.
Sun Sign Designs first addressed their website to assist in setting up the foundation for building out marketing efficiencies. The site was redesigned to focus on the mission of the business and to tell the story of the seamstresses. SSD also made it a product focused website to help Seeds To Sew sell more products as well as build workflows to sell to other outside store channels. SSD made sure all industry standards were ment in how each product was presented so that SEO could function correctly and gain ground in the search engines.
Though a bi-weekly consultative approach, SSD identified challenges with Seeds To Sew and helped provide insights on how to improve the business’s workflow, sales cycle, supply chain and digital presence. Through digital transformation, SSD helped establish loyalty programs, affiliate programs and use digital systems to help build efficiencies in the business to gain more sales as well as, deduce the workload of the executive director. Workload reduction was also implemented in the store software to help manage customers and build retention. Our consultative approach, further assisted in helping combat supply chain challenges and provide potential avenues to retain customers and donors.
If your non profit is having challenges in workflow management, profitability or being efficient, we offer a free consultation to help guide you in the right direction.
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