It’s the thing that can make us halt and do double-takes as we hurry through store aisles. It’s what determines if we put a product in our carts or back on the shelf.

Great label designs catch consumer attention, spike their curiosity enough to stop, and ultimately help them say yes to a product. Essentially, it can make or break a product’s success, regardless of the product’s quality or effectiveness. Strong label designs that speak to your brand identity are critical for getting sales and keeping your business running.

Shopping has dramatically changed over the years. In our world of chronic busyness, today’s shoppers are increasingly short on time and favor a grab-and-go mentality. They do not spend long periods mulling over different products in store aisles.  As a result, brands only have a small window of opportunity to capture their customers’ attention and influence their buying decisions.

It’s no secret that consumer purchasing decisions are often based on a product’s appearance. Though consumers will usually look out for familiar brand names, strong product designs have the ability to powerfully sway and influence buying decisions.

Capture Consumer Attention and Interest

Shapes, colors, textures, font choices, and other design aspects can ensnare even the busiest shopper’s attention—though, not for long. Once the design has captured the consumer’s attention and interest long enough for them to stop and inspect the product, the label has only mere seconds to influence their purchase decision.  Finding the right design for your product is critical. Some brands make the mistake that they need loud, busy designs in order to capture consumer attention, becoming a blinking sign of sorts. However, too much going on can turn a customer off. Sometimes in a sea of color, simplicity and minimalism is what stands out. Finding the correct balance in your product design is essential to securing that first look.

Bring Your Brand Identity to Life

Brand identity is comprised of a business’s core values and beliefs. A brand’s label should encapsulate this brand message and effectively convey it to the consumer through design. As a result, a product label can become a cohesive part of a brand’s identity and accurately tell a brand’s story. If the consumer identifies with those values and beliefs, they will be able to build a common connection and rapport with your brand. This is essential to building the beginnings of brand loyalty.

Evoke an Emotional Experience and Control the Conversation

Label designs have the opportunity to engage the consumer and build a memorable connection like no other aspect of the product. Label design is a pivotal opportunity for brands to have conversations with their consumers. What is your label design telling and showing them? Brand’s are in the driver’s seat here—where is your label design subconsciously taking the consumer?

Something as simple as color choice has the ability to evoke a subconscious emotional response that appeals to the consumer, whether they are aware of it or not. When consumers feel emotionally engaged, they act. Strong label designs should choose a deliberate message or emotion to attract their target audience and prompt them to buy their product.

Maintain Consistency

With label design, consistency is key. As your brand builds a portfolio of products, maintaining consistent designs across all the products is the foundation to building a cohesive brand identity. Using a consistent palette of colors, graphics, and other design elements across all labels ensures that consumers can immediately recognize your brand. Maintaining consistency in these design elements not only differentiates your product from other brands, but it builds product credibility, consumer recognition, and member loyalty.

 

It is never a bad idea for brands to reconsider and refresh their product packaging and label design. Label design is a customer’s first encounter with your brand, and it determines if they will take a chance on your product. Whether it’s a new product launch or a refresh of a current product, label design needs to effectively capture attention and convey your brand identity.

That’s why Sun Sign Designs refreshed Fawn Organics’ Laundry Detergent and other cleaning products label design. Instead of the previous bright blue label, Sun Sign Designs opted for a clean, minimalist design that is on-trend for organic products and that speaks to Fawn Organics’ core values of toxin-free products and environmental sustainability. The brown label evokes thoughts of biodegradability and instigates environmental awareness in the consumer, effectively communicating their brand identity.

Check out Fawn Organics’ new label designs at https://fawnorganics.com/ and let us know what you think!

Storytelling has been an innate part of the human experience since the beginning of time. Stories have long captivated us and left lasting impressions. Communication and stories are a basic part of who we—humans are driven to tell stories and to listen to them. It makes all the more sense that storytelling has evolved tremendously over time and still persists today not only for entertainment purposes but also in business marketing and brand building.

At its core, a brand is essentially the story of a business. Storytelling is a timeless way to emotionally engage audiences, create personal connections, and to overall expand engagement. Unlike any other marketing technique, storytelling invokes the power of human emotion and connection, creating a deep sense of trust and shared experience.

Brand storytelling is no longer just an option but a marketing must in a world where consumers are swamped in a sea of content. How can storytelling build your brand?

Stand Out and Be Remembered

A business could offer the best solutions, services, or products. However, if their marketing and communication feel impersonal, it will most likely leave a lackluster impression. Consumers are continually flooded with statistics and facts, and they are getting tired of the same old marketing experience time and time again. Strong storytelling will instantly distinguish your brand from the pack. It offers a refreshing and engaging perspective consumers will remember. Consumers don’t always remember the fine details of products and services, but they will always remember a good story and how it made them feel.

Build Authenticity and Emotional Connections

Nothing connects a business to their audience better than stories. Storytelling innately allows people to connect on a deeper level because it focuses on shared human experience. When people see authentic characters and real-life conflict, it is difficult not to form a personal connection. Characters and conflict an audience can truly relate to create memorable emotional connections. The most successful brand stories evoke positive emotions that resonate with the viewer. This type of evocative storytelling allows brands to mean something more to the audience beyond what they are selling, humanizing the brand.

Build Trust and Loyalty

Brands simply cannot grow without trust or loyalty. If an audience finds the characters, conflict, or resolutions to be disingenuous, chances are they will remember your brand but not for the right reasons. If the audience finds the people and struggles in your story to be authentic and perhaps even reflective of their own experience, they will immediately feel a deep personal connection to the brand. If an audience can rely on a brand for genuine portrayals of the human experience, they feel they can trust their entire brand. Building this trust and credibility through accurate storytelling is the beginning of building enduring loyalty and strong customer bases that will last a lifetime.

Build Long-Lasting Relationships and Endless Engagement

Great stories create deep bonds between the characters and the audience, ones people often visit again and again. The audience’s feeling that they have been through the same struggles allows the story resonate deeply with them. Even when a story ends, it still lives on through the audience. Stories are a timeless medium that allow endless engagement and interaction. The ability for the audience to place themselves within the story is what truly can make a story and brand last forever.

 

Do you have the creative tools needed to build a strong brand story? Contact Sun Sign Designs to learn more about our video, photography, custom animation, and graphic design services.

You wouldn’t think something as small as page loading speeds would impact something as big as the success of driving forward your business’s mission—but it does.

When a user first decides to visit your website, the first thing they notice isn’t your colorful web design, clean layout, savvy content, interesting  products or services—it’s your page loading speed. And for better or for worse, the way they perceive the rest of your website and business will depend on this first impression.

Research has shown that the modern user expects websites to load in three seconds or less. In fact, some users will even leave before the three second mark. These studies show that, when forced to wait longer than three seconds, the users will leave the website and look elsewhere. As a result, slow page loading speeds are directly correlated to lower traffic and conversion rates.

Imagine this: someone visited your website with the intention of reading your content or purchasing purchase a product or service—but you lost them, not because your website was unappealing, but because it simply didn’t load fast enough. It’s a shame that slow page speeds are what prevent users from enjoying the creative web designs and content businesses work so hard to create for their customers.

Consequently, business owners do not have a second to lose. Here’s how fast page loading speeds can immediately secure a competitive advantage for your website and business:

Capture and Maintain Consumer Interest

As we noted above, it isn’t enough to simply spark consumer curiosity—you have to also maintain it! Creative web design and strategic marketing will do the heavy lifting to get the traffic to your website, but fast page loading speeds will be the secret edge that maintains and boosts it.

When pages load quickly on your website, users are not distracted by inconvenience and don’t become frustrated. Fast loading times lock in visitors to your website. They won’t have time to think about leaving when you have a website design and layout that makes users explore. As a result, they won’t leave your website and can form their opinion based on all the hard work that went into the website’s design, layout, copy, and offerings.

Create a Positive User Experience

Even if your web design and content are more engaging than your competition, it won’t matter if visitors won’t stay long enough to interact with it. Every visitor is a potential customer. When page loading speeds and general performance are slow and clunky, it is an immediate turn off to the modern internet user.

You can put all your time, money, and energy into creating the perfect, most seamless user experience. However, it will all be for naught if you have slow page loading speeds. First impressions are incredibly lasting. Also, with so many options on the market, there isn’t a big reason for visitors to return and try a slow website again. Ensure your visitors’ experiences with your website are positive and lasting for the right reasons.

Build Loyalty and Trust

People expect lightning-fast loading speeds and an entirely frictionless experience. When they receive this in a website, they immediately feel taken care of and appreciated. They will see a website and a business that prioritizes their experience and appreciates their support. Customers will perceive the website as a quality business they can trust and that they can return to.

Even though design, content, and product and service offerings will certainly have sway in their overall opinion, fast loading times will tip the scales in the right direction. It is far more cost-effective for businesses to get loyal repeat customers to make another purchase than it is for businesses to obtain new customers. Consequently, fast websites will instill trust and build loyal customers.

Boost Conversion Rates

Slow page loading speeds could be killing your conversion rates. According to one study, improving your page loading speeds by 1 second can lower bounce rates and increase conversions up to 27 percent. Unhindered by slow speeds, more users can complete the business’s desired action, whether it be reading a blog post, filling out a survey, providing an email address for a newsletter, or purchasing a product. Page loading speeds clearly have an impact on businesses’ online revenue potential.

Ensuring your website has fast page loading speeds is a critical first step to growing your business and maintaining a competitive advantage over your competition. What are you doing to boost your website speed?

How Fast Are Your Pages Loading? Find Out Where Your Website Stands Today

What’s slowing your website down? Let’s find out and fix it together!

Regularly evaluating your website will keep your business on track to meeting your objectives. Sun Sign Designs offers a free audit of your website’s loading performance and provides the solutions needed to further improve it. Discover how your website is performing and learn ways to optimize it now.

Automated marketing tools can save businesses from time-consuming and repetitive tasks like sending emails, updating social media, deploying website content, and overall website management. Automation helps businesses reach their audience at the right times without tedious manual deployments. These hands-free tools eliminate any stress and the possibility of forgetting to send follow-up emails to leads. Plus, automation tools mean more customer engagement and less effort on the businesses’ part.

Efficient Email Campaigns

Nearly nine out of ten businesses use email marketing to distribute their content organically. 81 percent of small businesses heavily rely on email as their primary customer-acquisition channel. In addition, the average open rate for a welcome email is 82%, so email marketing is still an incredibly relevant and effective form of marketing.

However, out of all the businesses that use email marketing, only about 13% use automation—which means these businesses are manually setting up and blasting off every email. This can become incredibly time consuming and repetitive. Not to mention, it leaves room for a lot of human error as well.

With automated email marketing, businesses can prearrange settings that trigger email communications after a certain action is completed on the part of the customer or after a certain number of days. For example, if a customer signs up for a website’s newsletter, they may automatically receive a welcome email. Or, if a customer leaves an item in their cart, they will get a reminder email. Automation means much less time spent on formatting emails and more time on creating quality content that converts leads into sales.

Savvy Social Media Scheduling

Businesses can save major time with automation tools that schedule their social media posts and automatically deploy them. This hands-off approach allows businesses to curate all the appropriate content in advance, schedule it out for the right times, and sit back and relax. As a result, businesses do not have to manually post the same content across all of their social media channels, which can save them up to 6 hours per week! Scheduling posts on product offerings or industry news means businesses can stay in continuous conversation with their customers and stay in the forefront of their mind.

Personalization Sells More

One of the biggest bonuses of automation is the ability to generate and distribute much more personalized content and communications based on the customer’s interactions with the business’s website, social media, and emails. Automation amplifies businesses’ content and brand messaging in the consumer’s mind because it responds to consumer actions with branded content geared toward them.

Collecting and Organizing Relevant Customer Data

Although small businesses typically do not have the resources to manage a large CRM system, a small CRM system can help businesses automatically collect comprehensive data about their customers, so they can sell their services or products based on what customer’s actually want. This valuable data helps businesses understand consumers more clearly, and as a result, they are able to tailor their approach to customers and sell more effectively. CRM systems can also manage business contacts, clients, and sale leads.

In a business’s early days, managing all the information about contacts, client lists, and customers isn’t too difficult. But as a business continues to grow and acquire more customers, client lists and contacts can get increasingly chaotic and confusing to manage. A small CRM system can save businesses from major headaches by organizing all of this for them. In addition, CRM systems can filter through customer interactions to find quality leads the business should spend time on.

 

Automation saves major time and money and provides an excellent return-on-investment for growing businesses. Although it is an initial investment, the benefits of automation are incredibly long lasting. Marketing with automation software provides businesses the ability to save money over long periods of time, never mind the reduced man hours. Could your business benefit from staying more engaged with your customers?

What would your business do with all of this saved time and money?

 

It’s not news that people spend hours on their smartphones everyday. Consequently, ensuring your business has a mobile-friendly website isn’t just a convenient bonus for your customers—it is essential.

In 2016 alone, mobile commerce transactions totaled $123 billion. You can only imagine how much that number has exponentially increased in the last 5 years. Mobile devices aren’t going anywhere; neither is mobile commerce. At this rate, if your business’s website is not optimized for mobile devices, you are missing out on potential customers and increased profit. Here’s why:

Reach More Customers & Expand Your Audience

Today’s consumers demand mobile access, plain and simple. They automatically expect to find anything on a mobile device that they would on a desktop computer. Even though people are more likely to use a desktop for work purposes or other personal reasons, mobile devices such as phones or tablets are the devices of choice for using search engines and reading online content. As a result, it’s also the device of choice to discover new businesses and brands. It goes without saying that the more people who are able to easily view your website, the more likely they will explore multiple pages, discover and remember your brand, and become a customer.

Stay Competitive

The odds are your top competitors already have mobile-friendly websites. In order to keep up with your competition, your website must be mobile-friendly. If customers cannot easily access and use your website on their mobile device, they will quickly move on and likely not come back. This may seem like a finicky reason to move on from a website, but with so many businesses to choose from, there’s no reason for a customer to stick with a business that is not catering to their experience. Frustrated customers will go to mobile-friendly competitors.

Increase Visibility & Get Discovered

Search engines love mobile-friendly websites. In fact, it is one of the ranking factors that determines where your website will appear in the line-up. One of the best advantages of mobile-friendly websites is that they immediately access a wider audience range. Organic search results are priceless—they are an incredibly cost-effective way to increase your business’s visibility, to get discovered, and to consistently convert leads into sales.

Maintain Your Brand Reputation

Whether your website is mobile or not affects your business’s reputation. It doesn’t send a good first impression to visitors and loyal customers alike if a business doesn’t take the time to create a seamless mobile experience. When pages load quickly on mobile devices, users are not distracted by inconvenience and don’t become frustrated. As a result, they can form their opinion based on all the hard work that went into the website’s design, layout, copy, and offerings.

Create a Better User Experience

More than half of website traffic is completed on mobile devices, which means more than half of your customers use your website on mobile devices. What kind of experience are you giving them? A website that is mobile-friendly gives your customers an enjoyable experience with your business, creating positive associations with your brand. As a result, you will increase customer trust and loyalty, and your customers can feel good about recommending your business to friends and family.

How Can You Optimize Your Website?

Mobile-friendly websites create more opportunities for your business, build better relationships with customers, and open the door to increased revenue. Don’t miss out!

Regularly evaluating your website will keep your business on track to meeting your objectives. Sun Sign Designs offers a free audit of your website’s loading performance and provides the solutions needed to further improve it. Discover how your website is performing and learn ways to optimize it now.

Website speed is often the last thing on people’s minds when they are designing the perfect website for their business. While page design, layout, content, and imagery play large roles in a website’s success, optimal website speed actually takes precedent. In a world where our search engines often bring up our desired results in less than a second, people today are not willing to wait for slow websites to load—even if the website has attractive design, layout, and content.

Believe it or not, optimal website speed is the solid foundation that makes everything else in a website work. Engaging copy and content becomes functionless if visitors will not stay long enough to read it. Let’s look at the four core areas that website speeds directly affect.

First Impressions

In the world of the web, first impressions are lasting. This critical first look hinges on the time it takes for your page to load.  Someone’s first encounter with your brand is incredibly important because it determines if it will be their only encounter. If your website loads slowly, they will likely move on to competition and not come back.

This may seem fickle, but there is no reason for these customers to stick around when they have so many other choices to explore. Despite quality web design, graphics, or content, slow load speeds can immediately alter a visitor’s perception of the website’s quality and their decision to use its services. When pages load quickly, users are not distracted by inconvenience. As a result, they can form their opinion based on all the hard work that went into the website’s design, layout, copy, and offerings.

User Experience

While it is incredibly important for businesses to attract new traffic, it’s also incredibly important for businesses to retain first-time viewers and repeat customers. New traffic doesn’t always mean better traffic—maintaining the traffic you already have by providing excellent user experience is the key to thriving long-term. Consistently slow page speeds and poor response times deter users from coming back and halt the beginnings of customer loyalty. Retaining loyal customers and regular users of your website is a critical first step to growing your business.

Search Engine Optimization (SEO)

SEO is much more than certain keywords. High search engine rankings are critical for your business to be found organically online, and slow website speed will push any business to the bottom of the list. Websites with better load speeds are prioritized in search engines, particularly websites with excellent mobile performance. Search engines are meant to pull up the best websites that will quickly satisfy the user. If a website is slow and not compatible with mobile devices, the search engine will not suggest it, which is dismal for growing businesses that rely on organic discovery. Mobile speed in particular has now been prioritized by search engines since people are less likely to make searches from their desktop.

Traffic and Conversion Rates

It goes without saying that the more people who are able to easily view your website, the more likely they will explore multiple pages, discover and remember your brand, and become a customer. Of course, high traffic doesn’t always mean quality traffic, but it undoubtedly increases the business’s potential for their return-on-investment. Unhindered by slow speeds, more users can complete the business’s desired action, whether it be reading a blog post, filling in a survey, providing an email for a newsletter, or purchasing a product. As a result, traffic and conversion rates often go hand-in-hand. When there is higher traffic, there is more opportunity for businesses to convert these leads into sales.

Regularly testing your website’s speed is necessary maintenance just like getting an oil change for your car—it ensures your entire website can function and run as best as it can. Don’t let slow website speeds hinder your business’s growth and success.

How’s Your Website Performing? Find Out Where Your Website Stands Today

Regularly evaluating your website will keep your business on track to meeting your objectives. Sun Sign Designs offers a free audit of your website’s loading performance and provides the solutions needed to further improve it. Discover how your website is performing and learn ways to optimize it now.

NHA Development LLC is a fully-licensed and insured development and construction company based in Philadelphia, Pennsylvania. They offer full turn-key solutions and services to real estate developers, investors, and homeowners in the greater Philadelphia. They specialize in custom-built, new construction single-family and multi-family residential spaces.

From design to construction, NHA Development’s priority is to achieve their clients’ unique goals for their spaces with attention and consideration to their lifestyle and budgetary needs. NHA Development seeks to bridge the gap between quality craftsmanship and affordability to give Philadelphia homeowners beautifully-built homes at the best prices.

NHA Development recruited Sun Sign Designs to build a high-quality website that could house its extensive portfolio. Sun Sign Designs started with building a strong foundation by writing the relevant website copy needed to increase SEO, engage online visitors, tell NHA Development’s story and mission, and explain the company’s services.

The copy created a strong foundation to build a website design around. Sun Sign Designs designed NHA Development’s homepage to open with moving, panoramic views of their recent developments to give online visitors a virtual tour, indoor and outdoor, of NHA’s homes. As visitors scroll down the homepage, Sun Sign Designs achieves the perfect balance between beautiful visuals and relevant copy to keep people both engaged and informed.

Sun Sign Designs created a separate page for visitors to easily explore NHA Development’s entire portfolio. Visitors can simply select the property they are interested in viewing and then scroll through the relevant pictures. Sun Sign Designs reliable hosting services allow NHA Development to house as many pictures as they want without affecting their website’s load time and speeds. In addition, Sun Sign Designs created the ability for visitors to easily request a quote and to view the typical lifecycle of a new construction development.

Sun Sign Designs knows a strong and professional online presence is essential for businesses to convert leads into sales. We have all the tools you need for the perfect website—get started with us today!

 

Visit NHA Development’s website at https://nhabuilders.com/and let us know what you think in the comments below!

For over 50 years, Via Roma Italian Restaurant & Sports Bar has proudly served Eagleville, Pennsylvania. Since opening in 1969, they have been committed to serving up the most authentic Italian cooking for their community to enjoy. They prioritize great service, hot, made-to-order cooking, and outstanding value for the best possible dining experience. All of their dishes are original family recipes that have been passed down from generation-to-generation and lovingly preserved. When they serve you, they are serving family!

With over 50 years of excellent service, Via Roma knew their website also needed to be first-rate, so they turned to Sun Sign Designs to cook up an amazing website!

Sun Sign Designs understood Via Roma needed reliable e-commerce solutions for their new website, so they could cut out expensive delivery apps that took commissions from their sales. With a complete online menu available, Sun Sign Designs gives customers a taste of what Via Roma has to offer with easy-to-use menu navigation.

Via Roma’s customers can now easily navigate through appetizers, entrees, pizzas, salads, subs, and more. With an easy-to-navigate online menu and secure check-out options, Via Roma’s customers can effortlessly order and complete their meal purchase online and pick-up in person. Sun Sign Designs also ensured Via Roma’s website is mobile-friendly, so customers can view and order from the website no matter what device they use.

In addition to adding an online menu and e-commerce solutions, Sun Sign Designs also cooked up an appetizing homepage that features a colorful and visually-appealing gallery of Via Roma’s delicious dishes. To complement the visuals, Sun Sign Designs wrote new engaging copy that shares Via Roma’s offerings, events, story, and mission. Relevant website copy and content building drives successful SEO results and helps get more customers ordering online and coming in the door.

Sun Sign Designs knows a strong and professional online presence is essential for restaurants to get customers coming in, ordering online, and sharing their experience with others. We have all the ingredients for the perfect website—get started with us today!

Visit Via Roma’s new website at https://viaromapizzasb.com/ and let us know what you think in the comments below!

How’s your website performing? And why do you need to know?

Regularly evaluating the performance of your website is critical to the success of online businesses. Online businesses spend large amounts of time and money designing a website that attracts their audience, building functional online stores, creating marketing materials, and writing savvy content to draw in visitors. All of this work is meant to boost engagement and encourage quality traffic that turns leads into sales. Yet they aren’t receiving the conversion rates they expected, even if they have high traffic.

Without measurement and evaluations, determining what’s hindering your website’s success becomes a guessing game. Businesses won’t know how well or how badly their website is performing, but most importantly, they won’t know how to fix it. By running analytics on your website, it becomes much easier to determine which areas of your website are performing better than others.

Often, the root of poor website performance lies in an inefficient server, which dramatically affects page loading speeds and response times. Numerous studies have shown that even a few tenths of a second start decreasing a visitor’s desire to use a website. Despite quality web design, graphics, or content, slow load speeds can immediately alter a visitor’s perception of the website’s quality and their decision to use its services. In addition, page load speeds also determine where a website will rank in search engine results, majorly affecting a business’s SEO.

Page speed is often neglected in many businesses website planning processes. Overly enlarged images, unoptimized images, many different plugins or customizations, and inefficient coding can all bloat and slow down a website. However, a website’s hosting services and its server also have a major impact on speed and response times. Depending on a business’s hosting services, a crowded shared server could dramatically slow a website’s speed since it forces users to compete for resources. As a result, another website’s high traffic could slow down and even crash other websites on the same server. Though shared servers are cost efficient for many businesses, its instability can lead to lost sales.

Depending on the business’s size and budget, switching to a more powerful server may be the answer. But running regular evaluations and analytics on a website’s performance shows owners where they can optimize their current server and make the changes needed to improve its overall performance. Fast response and loading times have been proven to increase positive performance results and conversion rates, leading to higher quality traffic, increased sales, and higher search engine rankings.

Find Out Where Your Website Stands

Regularly evaluating your website will keep your business on track to meeting your objectives. Sun Sign Designs offers a free audit of your website’s loading performance and provides solutions to further improve it. Discover how your website is performing and learn ways to optimize it now.

The type of hosting your website uses plays a critical role in how your online content is viewed and distributed. If a business chooses a hosting service that doesn’t fit its needs, the business’s ability to effectively reach its audience is impacted.

Just like local businesses will contemplate location, size, and ease-of-access when leasing physical spaces for its in-person store, online businesses need to evaluate their own pros and cons when “leasing” virtual space for people to visit their website and online shop. Web hosting essentially gives people the server space for websites to become visible on the Internet. In our digital age, virtual storefronts are becoming just as plentiful as physical ones.

When looking to build a website for their business, people need to make sure their website and ecommerce solutions can effectively perform business operations without downtime or interruptions. In order to do so, people will need to consider and definitively know their business’s needs before choosing a hosting server that will best serve them. Let’s explore the main differences between VPS, VMS, and dedicated hosting servers.

Virtual Private Server (VPS)

A Virtual Private Server (VPS) is a physical server that is divided into several smaller virtual servers, in which multiple users share an operating system. A VPS is often likened to a large apartment complex in which each person has their own apartment. Everyone has their own space they can customize and control, but they are housed in the same building and share some basic resources. VPS is essentially a hybrid of shared hosting and dedicated hosting. It gives users the minimum amount of resources they need without overwhelming them with resources their business has not yet grown into.

VPS offers users a private operating system, storage, and bandwidth that is allocated and shared between users on the server. VPS also offers a high degree of control and customization, allowing users to easily change server settings, add software, add users, and turn the server on and off as needed. In addition, VPS hosting is incredibly cost-effective compared to a dedicated server and is an affordable option for small-to-medium sized businesses.

However, with many partitions and users on one operating system, it has the potential to cause increased strain on the server. As a result, VPS users may suffer from reduced uptime and increased disruptions. For example, if a VPS receives high, unexpected levels of traffic, it will use the entirety of the server’s CPU, or operating abilities. Consequently, one user’s traffic on a VPS could affect the performance of another user’s website.

VPS hosting is suitable for small-to-medium sized businesses, personal pages, or bloggers who do not receive high levels of traffic but still want basic security and reliability on a budget. For businesses that have outgrown shared hosting but cannot afford dedicated hosting, VPS is an affordable in-between.

Virtual Machine Server (VMS)

Similar to a VPS, a Virtual Machine Server (VMS) splits the physical server into many individual, virtual servers. However, instead of sharing the resources across all the servers, each partitioned server receives its own dedicated resources. VMS hosting is specifically designed to host numerous users so performance doesn’t become an issue. In comparison to a VPS, a VMS offers improved security and performance. In terms of storage, disk space, memory, and bandwidth, a VMS caters to small-to-medium sized businesses with an increased hosting budget for better performance and security. However, if a business needs low-cost hosting, VPS might be preferred.

Dedicated Hosting

A dedicated server means a user will get the entire physical server for their website along with increased storage, memory, disk space, and speed. As a result, a user’s website is physically isolated from other accounts, not just virtually isolated, which means increased security and reliability. The main advantage to dedicated servers in addition to increased space is that users have full control over their resources—no one else’s website will affect their own. However, dedicated servers are far more expensive and more complex to manage; essentially, they are not user-friendly. Dedicated services are suitable for high-traffic sites that have very specific hosting needs. For most people, VPS or VMS hosting are more affordable and flexible options.

 

Which hosting solution best fits your business? It’s important to keep in mind that the hosting solution you select could potentially be a long-term solution, one that will affect your business way into the future. Take your time and make an educated decision when choosing between a VPS, VMS, or dedicated server.

Got more hosting questions? Drop a comment below!