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Making the Grade: Google’s Quality Content Rating

What if we asked you to grade your website? Would you give it an A out of beaming pride, a B as an acknowledgement of a future business project, or maybe a C with a shrug and a smirk, silently saying to yourself, “who cares?” Well, none…
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Mobile Marketing and SEO: Increase the Eye-Hand Device Coordination of Your Customers

  As mobile devices increasingly become a part of our daily lives and routines, smart marketers know that the fastest growing way to reach consumers will be through their phones. Is your online strategy suited to connect with consumers…
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How Google’s New Rules Will Change the Way You Manage Your Content

  One of the realities of managing an online web presence is that the factors that contribute to your overall strategy will always be changing. Seemingly minute adjustments to Google’s algorithm can send your once popular website…
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Video Marketing Will Continue to Grow in Importance in 2016

Online video is set to remain a powerful media phenomenon going into 2016, and many companies are contributing to the trend. According to AOL research, advertising budgets are shifting away from TV toward digital platforms. This trend is in…
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Beware of the Dark Side: The Risks of Black Hat SEO and How to Avoid Them

Search Engine Optimization is good. More accurately, SEO is an essential part of the online marketing strategy for your company’s website. We’ve covered this topic before, but the affirmation of SEO’s utility is necessary given the pervasive…
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Analytics: How Do You Know How Great You Are?

  You can do everything right. You can strategize with the best of the online marketers, be a social media superstar, have your website be the top Google search result, master email communication, and drink coffee with the rest of…
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Conversions: Transforming Website Visitors to Customers with the Right Call to Action

Over the past month, we’ve explored several concepts that will serve as the foundation of success for your website and online marketing strategy. We saw how Strategy can make or break your business, and how Social Media has grown to become…
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Search Engine Optimization (SEO): Getting Google to Work for Your Business

We discussed in last week’s article how social media has grown in importance for potential customers to link to your business, potentially surpassing search engines as the most prominent way for users to find you. There is no doubt, however,…
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Social Media: The Essential Portal for New Customers

    Which would you prefer: having to directly search for information yourself, or to have relevant information delivered to you, by your friends, in an interesting and entertaining package? The contrast between the two choices…
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Conquering YouTube Nation: Why Video Is the Keystone to Your Marketing Strategy

One billion viewers a month—YouTube is simply one of the most popular hubs online, fulfilling the internet’s promise of connecting users across the world while being easy enough for any member of your entire family to use. And its medium,…