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See No Evil: Google’s Transformation into Alphabet

Starting today, Google will fully report to its parent company Alphabet, a move that while being administrative in nature could be a sign of changes on the horizon for the search engine behemoth and the internet as a whole. Google itself still…
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Facebook Passes Google in Driving Web Traffic for Media Providers

According to a new set of data from Parse.ly, a major web analytics firm, Facebook has emerged as the strongest driver of website referrals among the firm’s partnering media companies, beating out Google for this notable distinction. The Parse.ly…
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The Mozilla-Yahoo Partnership and what that means for you...

-The Mozilla-Yahoo Partnership and what that means for you... When you think of the term “search” in reference to an online search, what is the first word that pops into your head? Yes, probably Google- but with the recent Mozilla-Yahoo…

Alexa Rankings, Are they Really Accurate?

I have recently been asked by a client to explain what Alexa is, the ranking system and is it worth worrying about how you rank with them. Lets start from the top, Alexa is a web analytics company and it's rating system is based on how much…
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Bounce Rate Explaination

Below is the very technical reason to describe bounce rate. If you look at the landing pages, your point of entry has become more specific as time has progressed. Point being that if you take my philosophy that every page is a home page, when…
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Optimizing Images

SEO your images. Yes, you can optimize your images for image search. Having images from your site place well in an image search can bring quality traffic to your site. While it is true that search engine spiders cannot read the content of images,…
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Link Building Tips & Strategies

A few ground rules: Any links you get need to be from pages that are already indexed. Links from non-indexed pages will not help your PageRank. This is per search engine. Links from highly ranked pages are worth more than links from poorly…
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Importance of a SEO Transition Plan

Many business do not realize that their existing websites holds a level of value. Value in this context is any traffic brought to the site via a search engine that converts to sales. Truth be known, even a one page website holds a level of value…
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Link Building Tips & Strategies

A few ground rules: Any links you get need to be from pages that are already indexed. Links from non-indexed pages will not help your PageRank. This is per search engine. Links from highly ranked pages are worth more than links from poorly…
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The PageRank(PR) Algorithm

The PageRank(PR) Algorithm A typical SEO strategy begins with basic tags, titles, and descriptions. You optimize your tags and fill your pages with juicy content and then submit your site to the search engines. Before long you see they have…