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What is the difference between Google, Yahoo, and MSN? How do I rank well for all three?

When it comes to SEO, each of the top three search engines are indeed different and use different algorithms to rank your pages. Many site owners will tell you that their site ranks well on one engine, and very poorly (or not at all) on another.…
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Singulars vs Plurals

Should you include both singulars and plurals in your keyword selection process? The quick answer is yes. It would be ideal to say that your pages are optimized for both the singular and the plural forms of certain keywords, assuming your visitors…
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Mobile Search Engine Optimization

Everything you read about mobile search engine optimization begins with some statistic about how mobile search usage is increasing. So, I'll get that out of the way first. In 2008, 20 million Americans searched the internet through their mobile…
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What's the difference between "indexed" and "cached"?

Not much: an "indexed" page is a page that has been crawled by a search engine spider and filed away in that search engine's index for later use (note the italics), and a "cached" page is one that might actually show up in search results. Apparently,…
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SEO Maintenance

SEO is not a one time event but a continuous process. Your initial attempt at search engine optimization for your website will almost certainly not be your last. Most site owners will tell you that there is always room for improvement. Search…

Optimizing Images

SEO your images. Yes, you can optimize your images for image search. Having images from your site place well in an image search can bring quality traffic to your site. While it is true that search engine spiders cannot read the content of images,…

Keeping Track of Your Search Position

As a Sun Sign Designs customer, you can keep track of your search engine position via weekly reports designed to track your website’s performance for various keywords on various engines. This capability can be a valuable part of your overall…
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Proper New Website Deployment Over an Existing Website

After spending months at a time designing, coding and preparing your new website for launch, many Information Technology and Website Development Firms still forget to check on the fundamentals of why a website exists. Driving traffic to your…