Content is the backbone of a successful email marketing strategy. Every email campaign needs unique, brand-customized content. Generic, impersonal messages simply do not appeal to customers. Email content offers businesses the chance to create an approachable brand persona, connect with their audience, compel action, and improve brand awareness.
Email content consistently nurtures and engages your customer base, so they will be ready to respond to sales, promotions, new product or service announcements, and calls-to-action.
Newsletters act as a consistent touch point with your audience and keep your brand top-of-mind at all times. Newsletters are not only great for marketing to prospective customers, but also for nurturing your existing customers with company news and events, product or service announcements, and feedback requests. Such ongoing communication will help you retain happy customers and collect valuable insights about them.
Blogs, News Articles & Guides
Creative blogs, informative industry news, and how-to content never fail to capture the attention of your audience, increase email engagement, and put your business top-of-mind. By initiating important conversations and providing valuable resources in emails, your customers will turn to you when they are ready to invest in solutions.
Videos, Animation, Illustrations &Graphics
Multimedia content transforms flat emails into highly-dimensional branding materials. Incorporating multimedia content in emails stirs up high engagement with increased open and click-through rates. Embedding videos or animation in emails will help your business creatively tell your brand story, share your expertise, and excite viewers enough to explore your website.