Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Data Collection

The Types of Data Every Business Should Collect

Data-driven marketing is continuing to grow—and for good reason. It has allowed businesses to build personalized marketing strategies, create better customer experiences, generate relevant leads, and retain loyal customers based on strong…
Customer Data

Are You Leveraging Data for Stronger Customer Relationships?

More and more businesses today are becoming customer-centric or client-centric, which means, at the core of every business strategy, there is a heavy emphasis on customer satisfaction and fulfillment. Why? Because at the end of the day, a business’s…
Content Creation
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Why Your Content Strategy Needs Consistency

By now, most businesses understand that content creation is integral to the success of any digital marketing strategy they deploy. Everyone has heard the famous phrase, “Content is king.” The saying is perhaps a tad overused now in marketing…
Digital Buyer

Key Insights into the New Digital Buyer

Marketing and sales are constantly evolving. But they have evolved even more rapidly in the last decade as everything has increasingly moved to a digital space. Today’s digital buyers are not like traditional customers focused on price or…
Micro Video Content

Trending Now: Micro Video Content

Many businesses tend to emphasize long-form content in the marketing materials they produce for their audience, such as news articles, case studies, white papers, or webinars. The goal of long-form content is to provide valuable information…
ADA Website Compliance

What Does ADA Compliance Mean for Your Website?

Disability affects 1 in 4 Americans. Is your website accessible to them? What is ADA Compliance? The federal Americans with Disabilities Act (ADA) is often associated with physical locations and accommodations certain businesses must make…