Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

ADA Compliance
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ADA Compliance: 5 Website Accessibility Resolutions for Your Business

The New Year presents a fresh start and new opportunities to improve your business. With the start of the New Year, now is the perfect time to reflect on your business and decide what you want to do different. Sun Sign Designs is encouraging…
Infographics
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How Infographics Benefit Your Content Strategy

Are you taking advantage of infographics as a part of your content strategy?  If not, you are missing out on a valuable, highly shareable digital marketing tool. What is an Infographic? An infographic is a collection of images, or graphics,…
Email Marketing

Personalized Email Marketing: 4 Tactics to Re-Engage Your Customers

Email marketing remains one of the most direct ways to get in touch with your customers and offer your products or services—but did you know email personalization more than doubles engagement and results? In the context of email marketing,…
Short-Form vs. Long-Form Content
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When to Use Long-Form Content vs. Short-Form Content

There is no universal rule when it comes to the length of your content. Long-form content and short-form content are both essential digital marketing tools. Though it has long been a topic of debate, one isn’t better than the other. However,…
Content Creation
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Four Types of Content Every Business Needs

Is your content creation goal-driven or aimless? The content your business creates should be driven by what you want to achieve with your audience. Content is used in a variety of ways depending on its purpose. It can inform people of new…
Website Accessibility
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Does Your Business Meet These Four Major Standards for Website Accessibility?

Digital accessibility is focused on designing or adapting digital spaces, content, and tools—like websites or apps—so people with disabilities can use them. Digital accessibility provides people with disabilities the opportunity to interact…