Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

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Constance Foundation Hockey 4 Hope

  In 2010 the first Hockey 4 Hope game was played and the Constance Foundation was established. Perhaps you remember Constance “Connie” Glauser, she passed away in May 2006, leaving a void that has never been filled. Connie was…
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Strategy Vs. Tactics: What Does Your Company Really Need?

Do you know the difference between strategy and tactics? Unless you’re in the military, the difference between the two words may seem semantic and meaningless for practical concerns. Both are ways to organize your efforts and energy towards…

The Internet of Things: The Revolution will be Everywhere

There’s no question that Americans have become increasingly attached to their smartphones to complete daily tasks. The innovation of having a handheld device connected to the internet has had an dramatic effect on our everyday lifestyle, but…
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Analytics: How Do You Know How Great You Are?

  You can do everything right. You can strategize with the best of the online marketers, be a social media superstar, have your website be the top Google search result, master email communication, and drink coffee with the rest of…
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Conversions: Transforming Website Visitors to Customers with the Right Call to Action

Over the past month, we’ve explored several concepts that will serve as the foundation of success for your website and online marketing strategy. We saw how Strategy can make or break your business, and how Social Media has grown to become…

Email Marketing: How to Stay Personal and Relevant to Your Customers

  As the number of Millennials in the U.S. workforce increases, the more valuable these consumers become to your business as they obtain the responsibility and the pure adrenaline rush of joy of spending their hard-earned income.…