Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

ADA Compliance

Confronting the Rise in Website Accessibility Lawsuits

Last year saw a significant rise in the number of lawsuits filed under Title III of the Americans with Disabilities Act (ADA), which prohibits businesses open to the public from discriminating against people with disabilities—whether in physical…
ADA Compliance
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Key Benefits of ADA Compliance for Your Business

Increased Inclusivity & Accessibility The best benefit for your business when your website becomes ADA compliant is knowing you are doing the right thing, both for your audience and for your business. Providing equal access and opportunity…
ADA Compliance

ADA Compliance: 5 Website Accessibility Resolutions for Your Business

The New Year presents a fresh start and new opportunities to improve your business. With the start of the New Year, now is the perfect time to reflect on your business and decide what you want to do different. Sun Sign Designs is encouraging…

How Infographics Benefit Your Content Strategy

Are you taking advantage of infographics as a part of your content strategy?  If not, you are missing out on a valuable, highly shareable digital marketing tool. What is an Infographic? An infographic is a collection of images, or graphics,…
Email Marketing

Personalized Email Marketing: 4 Tactics to Re-Engage Your Customers

Email marketing remains one of the most direct ways to get in touch with your customers and offer your products or services—but did you know email personalization more than doubles engagement and results? In the context of email marketing,…
Short-Form vs. Long-Form Content

When to Use Long-Form Content vs. Short-Form Content

There is no universal rule when it comes to the length of your content. Long-form content and short-form content are both essential digital marketing tools. Though it has long been a topic of debate, one isn’t better than the other. However,…