Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.


The PageRank(PR) Algorithm

The PageRank(PR) Algorithm A typical SEO strategy begins with basic tags, titles, and descriptions. You optimize your tags and fill your pages with juicy content and then submit your site to the search engines. Before long you see they have…

What is the difference between Google, Yahoo, and MSN? How do I rank well for all three?

When it comes to SEO, each of the top three search engines are indeed different and use different algorithms to rank your pages. Many site owners will tell you that their site ranks well on one engine, and very poorly (or not at all) on another.…

Singulars vs Plurals

Should you include both singulars and plurals in your keyword selection process? The quick answer is yes. It would be ideal to say that your pages are optimized for both the singular and the plural forms of certain keywords, assuming your visitors…

Mobile Search Engine Optimization

Everything you read about mobile search engine optimization begins with some statistic about how mobile search usage is increasing. So, I'll get that out of the way first. In 2008, 20 million Americans searched the internet through their mobile…

What’s the difference between “indexed” and “cached”?

Not much: an "indexed" page is a page that has been crawled by a search engine spider and filed away in that search engine's index for later use (note the italics), and a "cached" page is one that might actually show up in search results. Apparently,…

Content Management Systems are the New Future for Website Design

I have noticed this trend over the last few months where almost every new client that we design a website for wants to be able to edit their own content. The bottom line is, most companies have realized that if they pay for a content management…