Sun Sign Designs Digital Marketing Tampa proudly announces the launch of Kerr Financial’s website. Kerr Financial is a financial planning and advisement firm in Up State NY. The firm contracted us to solve three major challenges.
1 Their site did not efficiently display or manage their newsletter content.
2 The site did not use the newsletter content to help with onsite content marketing.
3 The lack of content marketing effected on site creditably and SEO.
The solution to these challenges was to upgrade the website to a CMS system that was easily managed. We internalized the newsletter system into the website, centralizing the content and broadening the foot print of the website. By increasing the foot print of the website, we allowed search engines to see more relevant content on a regular basis. This increased search traffic and improved conversion rates. With regards to content marketing, the newsletter content was so well written by the client that pair with the above solution, the perception of creditably and capability were elevated a new value on trust. This was also achieved by the new graphical content and messaging.
You can see our work below and also encourage you to visit www.kerrfinancial.com to see for yourself.