RVR Horse Rescue is a nationally-accredited, non-profit horse rescue facility located in Plant City, Florida. They are dedicated to saving and rehabilitating horses that have suffered from neglect, abuse, or injury. RVR believes every horse’s life is valuable and worth fighting for. Their top priority is healing horses in both body and spirit so they can live full, happy lives in the forever homes found through RVR’s adoption program.
RVR is run entirely by generous volunteers and relies on donations to help the horses in need. To effectively convey their mission and story to others in the community, RVR recruited Sun Sign Designs to redesign their entire website.
Sun Sign Designs knows every organization can benefit from custom photography. With only seconds to capture people’s attention, specialized images can really help non-profit organizations shine and stand out to their audience. Sun Sign Designs went on-location for RVR’s custom photography shoot and captured beautiful images of the facility’s horses and volunteers.
These custom photos empower non-profits to tell their story without saying a word. This type of visual storytelling successfully captures the essence of the organization’s mission and message. Custom photography allows people to get a close-up look and accurate depiction of an organization, which boosts their authenticity. In addition, when potential volunteers or donators are able to view team members as well as the horses on-site, they are able to put a face to a name and form personal connections with the organization.
While website visitors are likely to scroll past huge chunks of copy, creative, custom imagery will hook and anchor them. The visuals convey enough necessary information to get them interested in reading some copy and further exploring the site.
With Sun Sign Designs’ custom photography shoot, RVR is able to communicate the suffering that abused horses have faced as well as the triumph of their healing and recovery. The updated website design condenses previous copy and refocuses RVR’s non-profit mission and services with updated images and a refreshed design.
Visit RVR Horse Rescue’s beautiful new website at https://rvrhorserescue.org and let us know what you think!