It’s not news that people spend hours on their smartphones everyday. Consequently, ensuring your business has a mobile-friendly website isn’t just a convenient bonus for your customers—it is essential.
In 2016 alone, mobile commerce transactions totaled $123 billion. You can only imagine how much that number has exponentially increased in the last 5 years. Mobile devices aren’t going anywhere; neither is mobile commerce. At this rate, if your business’s website is not optimized for mobile devices, you are missing out on potential customers and increased profit. Here’s why:
Reach More Customers & Expand Your Audience
Today’s consumers demand mobile access, plain and simple. They automatically expect to find anything on a mobile device that they would on a desktop computer. Even though people are more likely to use a desktop for work purposes or other personal reasons, mobile devices such as phones or tablets are the devices of choice for using search engines and reading online content. As a result, it’s also the device of choice to discover new businesses and brands. It goes without saying that the more people who are able to easily view your website, the more likely they will explore multiple pages, discover and remember your brand, and become a customer.
The odds are your top competitors already have mobile-friendly websites. In order to keep up with your competition, your website must be mobile-friendly. If customers cannot easily access and use your website on their mobile device, they will quickly move on and likely not come back. This may seem like a finicky reason to move on from a website, but with so many businesses to choose from, there’s no reason for a customer to stick with a business that is not catering to their experience. Frustrated customers will go to mobile-friendly competitors.
Increase Visibility & Get Discovered
Search engines love mobile-friendly websites. In fact, it is one of the ranking factors that determines where your website will appear in the line-up. One of the best advantages of mobile-friendly websites is that they immediately access a wider audience range. Organic search results are priceless—they are an incredibly cost-effective way to increase your business’s visibility, to get discovered, and to consistently convert leads into sales.
Maintain Your Brand Reputation
Whether your website is mobile or not affects your business’s reputation. It doesn’t send a good first impression to visitors and loyal customers alike if a business doesn’t take the time to create a seamless mobile experience. When pages load quickly on mobile devices, users are not distracted by inconvenience and don’t become frustrated. As a result, they can form their opinion based on all the hard work that went into the website’s design, layout, copy, and offerings.
Create a Better User Experience
More than half of website traffic is completed on mobile devices, which means more than half of your customers use your website on mobile devices. What kind of experience are you giving them? A website that is mobile-friendly gives your customers an enjoyable experience with your business, creating positive associations with your brand. As a result, you will increase customer trust and loyalty, and your customers can feel good about recommending your business to friends and family.
How Can You Optimize Your Website?
Mobile-friendly websites create more opportunities for your business, build better relationships with customers, and open the door to increased revenue. Don’t miss out!
Regularly evaluating your website will keep your business on track to meeting your objectives. Sun Sign Designs offers a free audit of your website’s loading performance and provides the solutions needed to further improve it. Discover how your website is performing and learn ways to optimize it now.