Every business, regardless of the industry, can benefit from custom photography. With only mere seconds to capture your audience’s attention, specialized images allow your business to truly shine and stand out. First impressions are critical and investing in originality pays off. Let’s look at 5 ways custom photography can add value to any business:
Establish Brand Credibility and Professionalism
Professionally-produced photos with creative design automatically establish a perceived sense of credibility and expertise for a business. The carefully curated imagery demonstrates that the business is professionally-driven and focuses on quality. Customers then extend this confidence and trust to the business’s products and services. Quality photography creates the foundation for strong brand reputations, which are essential for growing businesses to sell their products and services. Oftentimes, low-quality, DIY photos reflect poorly on a business’s products or services. Even if those products or services are excellent, potential customers will be reluctant to give them a try if they appear amateurish. First impressions are important!
Accurately Depict Your Brand
Your media represents your brand and tells your story. However, stock images can only do so much to effectively convey this. Custom photography, on the other hand, successfully captures the essence of your brand and message. Custom photography allows customers to get a close-up look and accurate depiction of a business, which boosts brand authenticity. In addition, when customers or clients are able to view team members and put a face to a name, they are able to form personal connections they can trust. Stock images can feel impersonal when customers are interested in getting to genuinely know your business.
Differentiate Your Brand from Competition
Custom photography is one of a kind while stock imagery is nonexclusive. Chances are, a business could find their competitor using the same stock images. In order to stand out from the competition and gain an advantage, businesses must invest in their visual brand presence. Brand recognition is an incredibly valuable asset to build trust and credibility. Custom photography allows businesses to build rapport with customers with unique images. Ideally, customers will then automatically associate these images with the brand. This brand awareness is often the first step to driving your performance in leads and sales.
Employ Powerful Visual Storytelling
Custom photography empowers your business to tell a story without saying a word. Website visitors are likely to scroll past huge chunks of copy while a creative, custom image will hook and anchor them. The visuals will convey enough necessary information about your business to get them interested in reading some copy and further exploring your site. Custom photography will enhance any business’s website, breaking up the copy and making it an overall engaging experience. Plus, in our age of scrolling, it is critical for businesses to hook their audience’s attention immediately, something generic stock imagery frequently cannot achieve.
Enjoy Ownership and Increased Versatility
One of the biggest game changers with custom photography is that your business owns the images and can use them as you see fit. Stock images, on the other hand, limit businesses with licenses and rights. With custom photo shoots, businesses can garner enough unique, on-brand images to reuse them across social media channels and to enhance other content.
If your business has an upcoming product or service launch, are thinking about a brand or website redesign, or want to take your social media and marketing to the next level, your business is ready to benefit from custom photography!
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