PEAQ Procurement is a strategic advisory firm focused on helping mid-sized companies grow and perform by delivering value through procurement. Through its name, PEAQ promises Procurement Excellence Achieved Quickly and bringing their clients to the pinnacle, or “peak,” of success through strategic procurement.
PEAQ is action-oriented and focused on accelerated savings and results for their clients. They intimately understand what mid-sized companies need at each stage of the procurement process having walked in their clients’ shoes and faced the same challenges. With PEAQ’s down-to-earth, action-oriented approach to procurement, Sun Sign Designs designed their website to visually convey this message and approach.
PEAQ’s homepage opens with a paneled slideshow that immediately engages and hooks visitors of the website. The images feature breathtaking, rugged views of mountains, deep valleys, forests, and rivers—but these are not uninhabited, empty stills. They present adventurers hiking trails, climbing uphill, and scaling craggy rocks. By showcasing individuals who are physically ascending rough terrains, Sun Sign Designs infuses PEAQ’s website aesthetic with advancement and achievement in the face of adversity—or in the face of an intimidating procurement process.
Sun Sign Designs visually helps push PEAQ’s action-based mission to keep their clients moving forward and reach their procurement goals with the carefully-selected storyboard of images. Sun Sign Designs makes the majestic imagery approachable by inhabiting it with successful, hardworking individuals. As a result, Sun Sign Designs makes PEAQ’s procurement process appear more accessible and approachable for the mid-sized companies PEAQ works for.
With several images of individuals standing at great heights, or peaks, looking down below, Sun Sign Designs emphasizes PEAQ’s promise to guide their clients through difficult obstacles to reach the summit of their procurement goals.
At Sun Sign Designs, we believe strategic visual communication and quality website design are essential for speaking directly to your target audience and strengthening your business’s brand and core mission.
Check out PEAQ Procurement’s new website at https://peaqprocurement.com.