There isn’t a digital marketing tactic with a better return-on-investment than email marketing. Cost-effective and time-proven—this is a marketing approach every business needs to have in place.
Personalized, targeted brand messaging inspires action, engages customers, builds meaningful relationships, fosters brand credibility, grows customer loyalty, drives website traffic, and generates revenue.
Sun Sign Designs will manage every aspect of your email marketing campaign—from creating a brand-specific strategy, generating a warm email list, creating compelling email content and designs, to final deployment. We’ll ensure your brand persona translates and attracts your ideal audience.
Successful email list acquisition requires consistency and creativity. Sun Sign Designs excels in both. We’ll carefully craft an email marketing list that will connect your business or organization with prospective customers and clients interested in your brand.
- Organic list acquisition strategies
- List purchasing
- Compelling opt-in offers or forms
- Gamified opt-in options
The health of your email lists matters. Sun Sign Designs frequently audits and cleans your email database by removing invalid or unengaged contacts. We keep your lists warm and engaged to improve your sender reputation, increase deliverability, ensure more accurate data collection, and prevent your emails from being marked as spam.
- Monitor and track subscriber journey
- Reengagement or win-back campaigns
- Automated contact removal for invalid recipients
Gain valuable insights into your email marketing efforts and harness the power of customer data so your business knows exactly how your target audience will respond. Do your emails receive higher open rates with personalized subject lines? Do click-through rates increase with more graphics? Through multiple tests and data analyses, Sun Sign Designs will unlock the email marketing formula that works best for your audience.
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email campaign
Custom Email Content
Content is the backbone of a successful email marketing strategy. Every email campaign needs unique, brand-customized content. Generic, impersonal messages simply do not appeal to customers. Email content offers businesses the chance to connect with their audience, compel action, and improve brand awareness.
Sun Sign Designs creates value-laden, relevant content designed to enhance customer engagement, retention, and conversion.
- Professional copywriting services
- Brand-customized email designs
- Automated newsletter software
- Animation, illustration, graphic design
- Video content
Focus on building relationships with the people who matter most to your business. Your customers don’t want to be treated like just another number—they want a highly-specialized, engaging experience in which they feel seen and understood by your brand.
Email personalization makes subscribers feel as if each message was custom-made for them. It gets more emails opened, read, and acted on. Email personalization organically increases engagement, drives sales, and fosters customer loyalty.
- List segmentation
- Split-testing copy, subject lines, and offers
- Behavior-triggered emails
Continuously “drip,” or send, a certain number of automated emails over a set period of time, based on the actions that a customer takes. Highly personalized and targeted, drip campaigns are great at reengaging dormant customers, driving one-off visitors back to your website, and increasing checkouts.
- Welcome new customers
- Abandoned cart reminders
- Educational or informational content
CAN-SPAM Compliance is a must for every email marketing campaign, regardless of email volume or frequency. This law, enforced by the Federal Trade Commission, requires strict adherence to email guidelines to avoid potentially heavy fines. Let us protect your online reputation by ensuring that your mailing address is presented, that messages are not perceived as misleading, and that a valid unsubscribe process is always followed.