Search Engine Optimization
Our SEO strategies make it happen
Discovery. Relevancy. Authority.
Drive organic traffic, generate quality leads, increase sales, and improve brand awareness
The Four Pillars of SEO
Technical SEO involves perfecting the infrastructure of your website during the design and development stage. Can a search engine explore your website? Does your website adapt to mobile users? How fast are your pages loading? How is your content structured? Is your site safe and secure? Technical SEO optimizes all of the structural components that will make your website fast, mobile-friendly, and easy to navigate.
- Website design
- Server speed
- URL structure
- HTML site map
On-site SEO includes all the measures that can be taken directly on your website to improve its search engine ranking. We research and dive into the language of your target audience. How do your customers shop for you? On-site SEO will help search engines understand your website, its content, and whether it is relevant to your target audience.
- Keywords with high search rates and low competition
- Keyword-optimized content (webpage copy, blogs, and more)
- Page titles and placement
- Title tags, image tags, and description tags
- Image alt. text
- Meta descriptions
Content SEO is creating the written content that will help your website rank higher in search engines. Without quality, keyword-rich content, it’s impossible for your business to appear in search engine results and to build organic traffic. Every successful SEO strategy needs 3 types of content: service content, credibility content, and marketing content.
Service content describes your business’s mission, what services your offer, and what problems you solve. Credibility content showcases your professional expertise and why people should engage with your business. Marketing content positions your business as a thought-leader and expert in your industry.
- Website copy
- Blogs/news articles
- Resource pages
- Portfolio entries
- Case studies, reviews, testimonials
- White papers and e-books
For increased visibility, you also need to look beyond your own website. Off-site SEO includes all SEO strategies and tactics that take place outside the domain of your website. Most often, off-site SEO has other sites link back to your site, establishing your business as an authority. A strong off-site SEO strategy naturally supports your website’s on-site SEO, enhancing your business’s credibility, relevancy, and authority.
- Link building
- Social media marketing
- Online reviews
- Guest blogs