As mobile devices increasingly become a part of our daily lives and routines, smart marketers know that the fastest growing way to reach consumers will be through their phones. Is your online strategy suited to connect with consumers in this fashion? The rules of website development change when your consumer’s viewing space is less than 3×5 inches and there are literally hundreds of possible distractions available on the same device, let alone the world around them, to keep your customers’ attention away from what you’re trying to say. By following the below best practices that are geared towards Mobile Marketing and Search Engine Optimization, your company will be well-positioned to take advantage of this market as it continues to grow.
Just as mobile operating systems caused application developers to rethink their approach to design, mobile web rules are forcing marketers into adapting to the new platform. First and foremost, your company’s web page loading speed is essential—mobile devices are built to give consumers’ access to all their favorite applications with a touch of a button, and if your website can’t compete at that same pace, it might as well not exist as far as the consumer is concerned. This also means that content in Flash and Pop-ups should be used very carefully in your mobile site, if at all. Not every phone is optimized to use Flash, and a failure to load content, or to have it blocked by a distracting pop-up ad will be a surefire way to lose a good portion of your consumers.
In fact, the way consumers interact with mobile devices may cause you to reconsider your entire internet marketing strategy altogether. It’s no coincidence the rise of social media’s ability to drive web traffic has correlated with the wider use of mobile internet devices. Facebook, Twitter, and Instagram are ideal for consumers to quickly view items, favorite them, and to leave a comment for others to see. A robust social media presence for your company will allow you to appeal to these users. And depending on your company’s bravery and how much money you have budgeted for it, you can take the plunge into mobile application development itself, much in the same way that Nike, Under Armour, and even food services such as Taco Bell have done. It’s true that these are all examples of large companies who have the massive budget available for this kind of expansion, but the rapid success and growth of a firm such as Uber demonstrates how the right mobile application can remake an entire industry into one company’s favor.
The mobile platform is here to stay for the foreseeable future. Given that, whether or not your company will be here for that long will depend on no small part on its ability to be appealing to consumers on mobile devices. This is advanced level stuff—your digital strategy, social media, regular SEO, email follow-up, website conversions, website analytics, namely everything needs to be on point before you can dream of dominating the mobile device field. And Sun Sign Designs is here for you. By handling the infrastructure and essential components of your marketing strategy, we’ll help you optimize your site so you can capitalize on this necessary platform. Don’t hesitate—reach out now!