Tag Archive for: CBD

Great advertising design is pivotal for all companies both in terms of compliance and aesthetics. Not only must designs present all the necessary information to comply with various regulatory laws, but they also must differentiate their brand, stand out to consumers, gain their trust, and provide an excellent customer experience. Building customer interest begins the moment customers are introduced to a brand through its advertising, and as many know, these first impressions are lasting. Juggling all of these design concerns can become a difficult balancing act, and often, more refined graphic design is the singular roadblock that prevents brands from enjoying increased profits.

While good branding naturally involves a solid business model, a marketing strategy, and ample advertising, most branding elements revolve around graphic design. How a business handles its graphic design marketing directly influences what kind of customers it attracts as well as how excited these customers are to try the business. The visual elements a business uses for branded materials, such as color schemes or typography, can make or break its branding strategy.

Sun Sign Designs completely revitalized CB3 Global’s CBD marketing objectives with a new, edgy illustration work that aesthetically symbolizes the potent variety of Delta 8 THC distillate it offers. Sun Sign Designs created a sexy, daredevil narrative in its illustration work that infuses much-needed charisma to CB3’s brand personality. The color scheme of lively, bright greens with dusky charcoals and deep blacks produces a youthful yet hardcore spirit. The busty green pin-up girl with devil horns and a pitchfork is the focal point of the poster. She establishes a fun, retro 1950s atmosphere with a sexy and modern twist that adds to the vintage appeal, and the double-facing charcoal skulls that frame her in the background create rebellious rock ’n roll vibes. Additionally, the repeated imagery of the marijuana leaf in the illustration positions CB3’s brand into the more recreational lane, clearly centering and hooking its audience for the sale of its Delta 8 THC tinctures and flavored vape cartridges.

Sun Sign Designs effectively helped CB3 Global’s CBD business, a now nationally recognized brand, to level up its marketing game through the graphic design of a single illustrative poster. The graphic illustration spoke to CB3’s brand identity and audience while promoting its products in an exciting and alluring way. Unique, brand-centered graphic design such as this paves the way to more successful sales.

Herbal Healers is a Pennsylvania-based CBD retailer committed to offering high quality, lab-tested products to its customers. Herbal Healers’ 100% organically grown plants produce a rich, highly-concentrated strain of CBD that is used in its tinctures, soft gels, dog chews, topical balms, and face serums. From its founding, it has been Herbal Healers’ mission to prioritize the education of its consumers and to ensure they have access to the information needed throughout their CBD journey. In order to keep the consumer first and foremost, Herbal Healers turned to Sun Sign Designs to host and completely rebuild its website to create optimal customer experiences.

During the website redesign process, Sun Sign Designs strengthened Herbal Healers’ Search Engine Optimization so it ranked higher in searches, increased traffic and sales on its website, and boosted its return on investment. Sun Sign Designs then created new product and package designs that looked professional and appealing in order for Herbal Healers’ products to stand out in an already saturated CBD market. We know that product-based businesses like Herbal Healers must meet the aesthetic expectations of its audience in order to bring in new and returning customers. Sun Sign Designs affordably streamlines that process with the expert photography, digital design, and graphics needed to visually authenticate and add value to a business’s products.

Not only did Sun Sign Designs enhance Herbal Healers’ platform and online marketplace, but it also fortified Herbal Healers’ business model by providing the tools needed to establish an affiliate marketing system and a subscription-based service. Herbal Healers’ subscription service, The Healing Club, in which subscribers receive a variety of CBD products for a monthly fee, builds reliable recurring revenue online, generating long-term sustainability for Herbal Healers that one-time purchases of its products cannot.

Check out Herbal Healers’ new website and product design at https://herbalhealerscbd.com, and let us know what you think!