When you think of the term “search” in reference to an online search, what is the first word that pops into your head? Yes, probably Google- but with the recent Mozilla-Yahoo partnership this may change the way you, the end user search the web.
Mozilla Firefox accounts for about 10% of the browser market, with Yahoo now being their default search engine, this means a likely increase for Yahoo as well. But, why the switch? Mozilla broke off its nearly one decade partnership with Google to tie the knot with Yahoo- in a recent interview with the CEO of Mozilla, Chris Beard, he says “In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users and the Web.” Mozilla has asked Yahoo as part of their partnership to stand behind their beliefs in the “DO NOT TRACK” feature which privatizes searches for the user. This news is hugely important for all of the users that search via Google as they are well known for their tracking feature and “stalker ads.” Ever noticed when you search a specific store or product via Google, those ads begin popping up every time you search? Well, Mozilla and Yahoo are taking the opposite approach and looking to offer privacy and not track users every step. So, with all of this hype about Mozilla and Yahoo, you might be asking yourself, so what does this mean for me? This means you have a choice!
Of course, Yahoo and Google search results are similar, but it really relies heavily upon personal preference. With evolving search tactics including voice search as well as geographical tie-ins used to keep users within Yahoo or Google’s page it will be interesting to see what is to come of this newly formed partnership and the way we search. You’ll notice if you search for a newly released movie on Google, it not only displays the movie information to the right, but also gives you the times at which its playing at cinemas closest to you. The point being- keep the user within Google instead of redirecting them to another page.
Mozilla is choosing to keep their company values alive while also proving to remain completely independent of Google, their new approach with Yahoo has so far been fairly successful especially with Yahoo’s improved search functionality. Should Google be concerned? Perhaps a little, losing 10% of the market could be fairly impactful on this well known search engine- but only time will tell. So if you’re still wondering, who does this partnership impact the most? The answer is YOU. You have the choice how of you wish to search, do you want to be tracked or do you want private search options? The choice is yours! If you’re finding that you are unfamiliar with the recent changes or even wondering what this may mean for you as a business and your search rankings and whether or not this will impact where, when and how you are found- let us help you. Sun Sign Designs specializes specifically in Search Engine Optimization (SEO). We understand just how search engines work and what people are searching for. We know the ins and the outs of keywords and choosing ones that will be effective in search engines such as Yahoo, Google or Bing. Call us today! We are ready to help…570-594-4216