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Graphic Design Paves the Way to Increased Sales

Great advertising design is pivotal for all companies both in terms of compliance and aesthetics. Not only must designs present all the necessary information to comply with various regulatory laws, but they also must differentiate their brand, stand out to consumers, gain their trust, and provide an excellent customer experience. Building customer interest begins the moment customers are introduced to a brand through its advertising, and as many know, these first impressions are lasting. Juggling all of these design concerns can become a difficult balancing act, and often, more refined graphic design is the singular roadblock that prevents brands from enjoying increased profits.

While good branding naturally involves a solid business model, a marketing strategy, and ample advertising, most branding elements revolve around graphic design. How a business handles its graphic design marketing directly influences what kind of customers it attracts as well as how excited these customers are to try the business. The visual elements a business uses for branded materials, such as color schemes or typography, can make or break its branding strategy.

Sun Sign Designs completely revitalized CB3 Global’s CBD marketing objectives with a new, edgy illustration work that aesthetically symbolizes the potent variety of Delta 8 THC distillate it offers. Sun Sign Designs created a sexy, daredevil narrative in its illustration work that infuses much-needed charisma to CB3’s brand personality. The color scheme of lively, bright greens with dusky charcoals and deep blacks produces a youthful yet hardcore spirit. The busty green pin-up girl with devil horns and a pitchfork is the focal point of the poster. She establishes a fun, retro 1950s atmosphere with a sexy and modern twist that adds to the vintage appeal, and the double-facing charcoal skulls that frame her in the background create rebellious rock ’n roll vibes. Additionally, the repeated imagery of the marijuana leaf in the illustration positions CB3’s brand into the more recreational lane, clearly centering and hooking its audience for the sale of its Delta 8 THC tinctures and flavored vape cartridges.

Sun Sign Designs effectively helped CB3 Global’s CBD business, a now nationally recognized brand, to level up its marketing game through the graphic design of a single illustrative poster. The graphic illustration spoke to CB3’s brand identity and audience while promoting its products in an exciting and alluring way. Unique, brand-centered graphic design such as this paves the way to more successful sales.

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The Mozilla-Yahoo Partnership and what that means for you…

The Mozilla-Yahoo Partnership and what that means for you…Mozilla-Yahoo-Artwork

When you think of the term “search” in reference to an online search, what is the first word that pops into your head? Yes, probably Google- but with the recent Mozilla-Yahoo partnership this may change the way you, the end user search the web.

Mozilla Firefox accounts for about 10% of the browser market, with Yahoo now being their default search engine, this means a likely increase for Yahoo as well. But, why the switch? Mozilla broke off its nearly one decade partnership with Google to tie the knot with Yahoo- in a recent interview with the CEO of Mozilla, Chris Beard, he says “In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users and the Web.” Mozilla has asked Yahoo as part of their partnership to stand behind their beliefs in the “DO NOT TRACK” feature which privatizes searches for the user. This news is hugely important for all of the users that search via Google as they are well known for their tracking feature and “stalker ads.” Ever noticed when you search a specific store or product via Google, those ads begin popping up every time you search? Well, Mozilla and Yahoo are taking the opposite approach and looking to offer privacy and not track users every step. So, with all of this hype about Mozilla and Yahoo, you might be asking yourself, so what does this mean for me? This means you have a choice!

Of course, Yahoo and Google search results are similar, but it really relies heavily upon personal preference. With evolving search tactics including voice search as well as geographical tie-ins used to keep users within Yahoo or Google’s page it will be interesting to see what is to come of this newly formed partnership and the way we search. You’ll notice if you search for a newly released movie on Google, it not only displays the movie information to the right, but also gives you the times at which its playing at cinemas closest to you. The point being- keep the user within Google instead of redirecting them to another page.

Mozilla is choosing to keep their company values alive while also proving to remain completely independent of Google, their new approach with Yahoo has so far been fairly successful especially with Yahoo’s improved search functionality. Should Google be concerned? Perhaps a little, losing 10% of the market could be fairly impactful on this well known search engine- but only time will tell. So if you’re still wondering, who does this partnership impact the most? The answer is YOU. You have the choice how of you wish to search, do you want to be tracked or do you want private search options?  The choice is yours! If you’re finding that you are unfamiliar with the recent changes or even wondering what this may mean for you as a business and your search rankings and whether or not this will impact where, when and how you are found- let us help you. Sun Sign Designs specializes specifically in Search Engine Optimization (SEO). We understand just how search engines work and what people are searching for. We know the ins and the outs of keywords and choosing ones that will be effective in search engines such as Yahoo, Google or Bing. Call us today! We are ready to help…570-594-4216