The start of a business is one of the most momentous occasions in the lifetime of any company. And when you’re at the beginning, you make the decision relatively early on if you’re going to have a website for your customers to see. It can be a yes-no decision, or an item where you’ll get to it “someday.” Once the decision has been made, you move on to more pressing matters, and if the website plan has been kicked to the curb, it’s possible that you never went back to it. Many small companies feel that they are unable to afford a website or even handle the positive growth effects it can bring to their businesses. By leveraging the right resources and partners, your company can move beyond such limitations and take advantage of the huge opportunity provided by owning a website.
If you’re in the business of producing media, having a website may seem like a no-brainer, as it offers a cost-effective solution to showcase your products. However, if you’re not producing media that can be digitized easily, then the appeal of a website may not be as obvious. You may feel your product or services speak for themselves, so the idea of relying on images or videos may feel off-putting to your cash-strapped company. It’s this second group that needs the current pep talk.
Having your own website is a critical and necessary driver of revenue in our current market. An increasing number of customers and leads are found online, and not having a website means there is no way for interested parties to find out more about you, and you have no way of controlling your brand online. A random disgruntled customer could write a review of your company on Yelp or the Better Business Bureau website, which may become the first result that comes up from Google when people search for you. Translation: not good. Also, as internet savvy millennials continue to enter the workforce, gain access to company budgets, and become heavy-hitting corporate decision makers, it is vital for your company’s continuing existence to reach this escalating market of untapped potential.
Uncontrolled growth is another concern besides cost that holds back some companies from taking the crucial step of going online. Having a website will without doubt increase the demand and scrutiny upon what your company has to offer, and many small businesses may not wish to participate in the unorganized chaos that sometimes correctly describes the internet. Uncontrolled growth can be just as damaging as rapid decline for some companies, and cautious firms may wish to stay off the radar to avoid the pressure of being in the public eye. In this case it’s important to consider how your website can be constructed so that customers are directed to the information that matters, as opposed to how messy sites look when they were made by a team of unpaid interns. Less is often more in business, and having a beautiful, elegant site can appeal to your own tastes and allow customers to feel like they are working with truly professional partners.
Your company is never too small to have a website. And while there are many cheap solutions online that will allow you to slap together something in a hurry, is that really how you want to appear to the masses of new customers waiting to utilize your services? Turn to Sun Sign Designs for help, where we will allow you to create the website of your dreams while keeping within your budget. Reach out to us today!
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