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More than the Bottom Line: Understanding Online Marketing ROI

Tracking results is a critical piece to your overall business, and it is important that you’re watching the right results when investing in an unpredictable force like online marketing. It makes sense to look at the cost being put in to these…
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Keeping an Eye on Growing Cyber Security Threats in 2016

When considering taking your business online, internet security is an issue that for some is a huge point of concern, and for others maybe it should be a bigger one. Owning an online business puts you at risk for virus attacks, malware, and…
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The Nuts and Bolts: Code Implementation in Mobile SEO Performance

Whether you are starting a website from scratch or revising previous design situations, the way code is implemented on your website can have a big impact on the performance of your site on mobile devices. The words “code implementation”…
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Making the Grade: Google’s Quality Content Rating

What if we asked you to grade your website? Would you give it an A out of beaming pride, a B as an acknowledgement of a future business project, or maybe a C with a shrug and a smirk, silently saying to yourself, “who cares?” Well, none…
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Mobile Marketing and SEO: Increase the Eye-Hand Device Coordination of Your Customers

  As mobile devices increasingly become a part of our daily lives and routines, smart marketers know that the fastest growing way to reach consumers will be through their phones. Is your online strategy suited to connect with consumers…
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Your Business is Never Too Small to Have a Website

The start of a business is one of the most momentous occasions in the lifetime of any company. And when you’re at the beginning, you make the decision relatively early on if you’re going to have a website for your customers to see. It can…
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Video Marketing Will Continue to Grow in Importance in 2016

Online video is set to remain a powerful media phenomenon going into 2016, and many companies are contributing to the trend. According to AOL research, advertising budgets are shifting away from TV toward digital platforms. This trend is in…
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Beware of the Dark Side: The Risks of Black Hat SEO and How to Avoid Them

Search Engine Optimization is good. More accurately, SEO is an essential part of the online marketing strategy for your company’s website. We’ve covered this topic before, but the affirmation of SEO’s utility is necessary given the pervasive…
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Analytics: How Do You Know How Great You Are?

  You can do everything right. You can strategize with the best of the online marketers, be a social media superstar, have your website be the top Google search result, master email communication, and drink coffee with the rest of…
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Conversions: Transforming Website Visitors to Customers with the Right Call to Action

Over the past month, we’ve explored several concepts that will serve as the foundation of success for your website and online marketing strategy. We saw how Strategy can make or break your business, and how Social Media has grown to become…